Art Direction is a peculiar job. In my case I got here accidentally because I am a director and a storyteller and I also illustrate. So I moved myself to the doodle world. My studies in Drama also helped out creating emotions in characters. 
In day to day, I create a story for an advertiser who needs a few elements to appear and a few messages to be said. I translate the collage of needs mixed up with all the brightness I can. The most beautiful and clear language must be said. I have to develope some design concepts that will give a look and feel to their piece. Team work is essential in my job but my team is very intelligent and full of creativity. So… I absolutely love my job which I think is pretty close to magic…